Stackup

STACKUP, LLC

Brief

Stackup (stackup.net) is a web app and browser plugin that tracks, measures, and reports online reading for students. Stackup provides the accountability needed to measure progress, while giving students the freedom to read what they want. Stackup was founded in 2014 by Nick Garvin of Denver, Colorado. Since then, Stackup has grown into an invaluable resources for dozens of schools and thousands of students.

My role on this project was Lead Product Designer (end-to-end). I collaborated with students, school administrators, engineers, product managers, executives, and other key stakeholders to ensure innovative, attractive, and functional user experiences are delivered -enabling users to accomplish their goals quickly.

I worked on developing personas, journey maps, information architecture models, user task flows, wireframes, and visual UI specifications as needed. Then, ensured that a consistent design language was applied throughout the systems, that matched the brand and the ideal experience of the end users.

Problem & Process

As a K-12 Student, I need a way to track and display my time reading online, track improvements in my reading skills, and learn new interests outside the classroom. Further, I am seeking additional content related to the subject areas that I am most interested in.

As a K-12 Teacher, I need a way to quickly and easily create and track reading goals in the classroom. In addition, I would like to give students credit for online reading, discover their interests in more depth, and keep track of their progress, automatically.

As a School District, I need a digital resource to capture valuable data about (online) reading habits for individual students and classrooms that is simple to install district-wide.

As a Business, I need to develop a unique, engaging and fun platform to track students reading habits online. Further, I need to provide enough value for the user types to develop a profitable revenue stream.