UX Design   •   March 6, 2020

In my last article, I researched using different software for creating user personas and journey maps. I tested three different products; Userforge, Weave, and UXPressia, and ended up choosing UXPressia. In this article, I’m going to discuss how we used our personas to create User Journey Maps.

Approach

In the past, I had been storing persona data in many different ways. I’ve done everything from printed and framed subway posters to basic yellow sticky notes, and everything in-between. To be honest, I’d rather have one tool in my toolbox for this job -UXPressia seems to fill the bill. 

Execution

Similar to our persona building exercise, I invited a cross-functional group to join me in completing this workshop. We had already spent some time drafting personas and journey maps in previous workshops. I had copied and pasted that data into a UXPressia journey map template for us to get started with.

Next, I had the group diverge and complete the journey maps for all four of the personas that we created. After two additional, two-hour workshops, we had completed four journey maps. We converged for the final session and shared our information.

Conclusion

I enjoyed creating our organization’s Journey Maps and Personas in UXPressia and would highly recommend checking out the product. It was easy to use (for me and the group) and after we had one repeatable template, we were cruising right along. Perhaps my favorite part about this entire project is that we have all of our personas and journey maps stored in one centralized (and versioned) repository.

Have an idea? Let’s chat! While I’m currently on assignment, I’m open to hearing about the next big thing. Email me.